Why I’ve Brought Our Two Websites Together
If you’ve dealt with me before, you’ll know I’ve always preferred keeping things straightforward. That’s how I run my business, how I look after customers and how I believe things should be done.
For several years, I’ve operated two websites: francisfire.co.uk and cheshirefireextinguishercompany.co.uk. Both have served me well, helping customers find our services and supporting the business as it’s grown.
However, I’ve decided it’s more sensible to bring everything together under one website: cheshirefireextinguishercompany.co.uk.
Nothing has changed about the business itself. I’m still Wayne Francis, running Francis Fire Limited, and customers will continue receiving the same personal service they’ve always known.
The decision is really about making things simpler and concentrating on where I believe we offer the greatest value.
My focus is Cheshire East, particularly the towns and villages surrounding our Macclesfield and Nantwich locations. I also want to support businesses just beyond the borough, where we’re close enough to provide a reliable local service.
I’ve never wanted to become a huge national company. I’d rather build a strong reputation within the communities I know, where customers can contact me directly and receive proper attention.
Two Websites, 382 Five-Star Google Reviews
One thing I’m particularly proud of is the reputation we’ve built.
Our original Francis Fire Google Business Profile has 177 five-star reviews, while Cheshire Fire Extinguisher Company has another 205 five-star reviews.
That’s 382 five-star reviews across our two business profiles, something I don’t take lightly.
Every review represents somebody who’s trusted me to visit their premises, inspect their equipment or provide advice about their fire extinguisher requirements.
Many customers mention the same things: quick responses, clear explanations, fair pricing and not being pressured into purchasing unnecessary equipment.
One customer, James from Autoflow, contacted me about fire extinguishers at his premises. I was able to visit within a few hours and help with what was needed. His review praised the straightforward advice and absence of unnecessary sales pressure.
Another customer, Yvonne, needed support across two sites. Having previously dealt with other providers, she appreciated receiving clear advice and knowing her equipment was suitable. She described the reassurance as a weight off her mind.
That’s exactly what I want customers to experience.
I know most business owners don’t spend their working week thinking about fire extinguishers. They’ve got businesses to run, customers to look after and plenty of other responsibilities.
My job is to make this particular responsibility easier.
If equipment is suitable, I’ll tell you. If something needs replacing, I’ll explain why. I don’t see the point in making things more complicated or expensive than necessary.
Those 382 reviews have been earned through doing the job properly, and I intend to keep earning that trust.
You can read more feedback on our customer testimonials page.
Why One Website Makes Better Sense
Francis Fire was the original name many customers came to recognise. Cheshire Fire Extinguisher Company helped establish our presence across the area we serve.
Both websites ultimately represented the same business, offering the same services to many of the same customers.
After looking at how people find us, I decided maintaining two websites wasn’t really necessary.
I’ve recently appointed a new company to look after our IT and website requirements. They’ve arranged the move, including redirecting the original Francis Fire website to the new address.
For customers, that simply means there’s now one place to find information, request quotations and contact me.
The original website links have been redirected, so existing customers should still be able to find what they’re looking for.
Our Google Business Profiles in Macclesfield and Nantwich remain important to the business, including the reviews we’ve worked hard to earn.
Nothing about the way I work has changed. I’ve simply made the business easier to find.
Why I’m Concentrating on Cheshire East
I’ve spent considerable effort looking at where my customers are based and where I can provide the best service.
With locations in Macclesfield and Nantwich, I’m well placed to cover Cheshire East from both ends.
That gives me a practical area to work within, without spending unnecessary hours travelling between appointments.
Being local helps me respond promptly, arrange servicing efficiently and keep operating costs sensible. Those savings also help me maintain competitive pricing.
More importantly, it allows me to build proper relationships with the businesses I look after.
I get to know the premises, understand their equipment and remember the people responsible for arranging their servicing.
When somebody contacts me about their annual inspection, I want them to feel they’re dealing with somebody familiar.
Cheshire East has a tremendous mixture of businesses, from independent village shops to manufacturers, warehouses, offices, restaurants and workshops.
All need suitable fire safety arrangements, but their requirements can differ considerably.
A village café in Audlem won’t necessarily need the same equipment as a manufacturing unit in Crewe. That’s why I believe personal attention and practical experience matter.
I’d rather concentrate on providing an excellent service locally than take on work across the country.
The Towns and Villages We’re Looking After
Cheshire East is a large area, and I don’t want businesses in smaller communities feeling overlooked.
Our two locations give us good access to many towns and villages, including those just outside the borough.
Macclesfield and the Surrounding Area
Macclesfield remains an important part of my business, with its mixture of industrial premises, independent shops, offices and hospitality businesses.
I also cover Bollington, Prestbury, Adlington, Gawsworth, Bosley, Pott Shrigley, Kettleshulme and Marton.
These communities contain plenty of smaller businesses that deserve the same professional attention as larger organisations.
Whether it’s an annual service or installing extinguishers at new premises, I’m happy to discuss what’s needed.
Nantwich, Crewe and Nearby Villages
Nantwich gives me a good base for serving southern Cheshire East, including Crewe and its surrounding communities.
I’m particularly interested in supporting businesses in Shavington, Wistaston, Weston, Haslington and Audlem.
Crewe has a substantial commercial and industrial community, while the surrounding villages have many independent businesses.
A workshop in Crewe and a small shop in Wistaston may have different requirements, but both deserve dependable service.
Sandbach, Alsager, Middlewich and Congleton
These towns are another important part of our coverage.
I work with businesses requiring fire extinguisher servicing, installations, assessments and replacement equipment throughout Sandbach, Alsager, Middlewich and Congleton.
Buglawton and the surrounding communities are also within the areas I’m concentrating on.
I want businesses here to know they have a local specialist who can provide straightforward advice without unnecessary sales pressure.
Knutsford, Wilmslow and Northern Cheshire East
I’m also focusing on Knutsford, Wilmslow, Poynton, Holmes Chapel, Alderley Edge, Chelford, Mobberley and Handforth.
Nearby Bramhall and Cheadle are also areas I’m happy to serve.
These locations have a broad mixture of offices, shops, restaurants, workshops and other commercial premises.
Whatever the size of the business, my approach remains the same: understand what’s required and provide appropriate equipment and servicing.
Just Beyond Cheshire East
Although Cheshire East is my main focus, I don’t believe a council boundary should determine whether somebody can receive a local service.
Many neighbouring communities are well within a sensible travelling distance.
Towards Derbyshire and the High Peak, I’m targeting Disley, Whaley Bridge, Chinley, Chapel-en-le-Frith and Buxton.
To the south and west, my coverage includes Leek, Rushton Spencer, Whitchurch, Market Drayton, Betley, Audley, Talke and Kidsgrove.
I’m also looking to build stronger relationships with businesses in Winsford, Northwich, Tarporley, Tattenhall, Malpas and Lymm.
These are all areas where I believe we can provide valuable support, particularly for businesses seeking a dependable local alternative.
I don’t want to promise that I can be everywhere immediately. I’d rather be realistic about where I can provide the standard of service customers expect.
If your business is in one of these locations, please get in touch. I’ll happily discuss your requirements.
What I Do and How I Work
I established Francis Fire Limited in 2019, bringing experience from my career in the fire and rescue service.
I’m a retired Fire and Rescue Crew Manager, with over 25 years of combined experience in fire safety.
That background influences how I approach every job.
I’ve seen the consequences of fire firsthand, so I understand why correctly selected and maintained equipment matters.
However, I also know customers want things explained clearly, without unnecessary jargon.
My services cover fire extinguisher assessments, installation, annual servicing, repairs and replacements.
When somebody opens new premises, I can assess their requirements and advise on suitable extinguishers.
If existing equipment needs its annual service, I’ll carry out the necessary checks and explain anything requiring attention.
And if an extinguisher is damaged or unsuitable, I’ll advise whether it can be maintained or needs replacing.
I don’t automatically recommend replacing equipment simply because something needs checking.
If it’s suitable and serviceable, there’s no reason to create unnecessary expense.
I also understand that not everybody knows which extinguishers are appropriate for their premises.
That’s why I take the time to explain my recommendations.
Our business is BAFE SP101 accredited, providing further reassurance about the professional standards behind our work.
Ultimately, customers should finish an appointment understanding what’s been done and feeling confident about their equipment.
Why Being Local Matters
Something that appears regularly in my customer reviews is responsiveness.
I make an effort to answer enquiries promptly, arrange appointments sensibly and keep people informed.
Being local makes that considerably easier.
Rather than travelling long distances, I can organise work around neighbouring towns and villages, helping reduce unnecessary mileage.
It also supports competitive pricing.
I operate on a fixed-fee approach, with no attendance charges within Cheshire, and provide free quotations.
Customers should understand what work is required and what they’re paying for.
I’m also conscious of the environmental impact of travelling between premises.
I use a fully equipped electric vehicle for my work and offer suitable PFAS-free extinguisher options.
These decisions reflect how I want to run the business: efficiently, responsibly and with customers’ interests in mind.
I’ve never been particularly interested in growing into a large organisation where customers struggle to speak with somebody who knows their premises.
I prefer being involved personally and maintaining the relationships I’ve built.
There’s something satisfying about a customer ringing because another local business recommended me.
That’s the sort of growth I want.
What This Means for Existing Francis Fire Customers
If you’ve previously used Francis Fire, there’s nothing you need to change.
I’m still running the same business, and your existing servicing arrangements remain unaffected.
You can continue contacting me about annual maintenance, installations, replacement equipment or general fire extinguisher enquiries.
The only real difference is that everything now sits under cheshirefireextinguishercompany.co.uk.
Our Macclesfield and Nantwich Google Business Profiles continue to represent our local presence.
I’m proud of the reputation both have established, and I intend to keep building on it.
For new customers, I hope having one website makes finding us easier.
For existing customers, it’s business as usual.
Thank You for Helping Me Build This Business
Since starting Francis Fire Limited, I’ve had the pleasure of meeting hundreds of business owners and people responsible for commercial premises.
Some customers have been with me for years. Others have recommended me to neighbouring businesses or taken the trouble to leave detailed reviews.
I genuinely appreciate that support.
Those 382 five-star Google reviews represent years of work and hundreds of positive customer experiences.
I’m proud of what I’ve built, but I’m also conscious that a reputation needs maintaining.
Every new customer deserves the same care as somebody who’s been using my services for years.
That’s why I’ve chosen to concentrate on Cheshire East and the surrounding communities.
I want Francis Fire to remain a local business people know, trust and feel comfortable recommending.
Whether you’re based in Macclesfield, Nantwich, Crewe, Congleton or a small village nearby, I’d welcome the opportunity to help.
If you need fire extinguisher servicing, an assessment, new equipment or straightforward professional advice, please get in touch.
It’s one business, one website and the same commitment to looking after our customers properly.
Website: cheshirefireextinguishercompany.co.uk
Macclesfield: 01625 365 199
Nantwich: 01270 350 101
Email: info@cheshirefireextinguishercompany.co.uk
Thank you to everyone who’s supported the business so far. I look forward to meeting more local customers across Cheshire East.
